Johnnie Walker unveils opening date for new visitor experience



The opening date for Johnnie Walker Princes Street, a new visitor experience in Scotland, has officially been unveiled.


The 71,500 sq ft building will open in the heart of Edinburgh’s West End on 6 September 2021 with tickets available to buy on Monday 2 August from 1pm.


The experience, which takes visitors through the companies 200-year-old history while also providing a range of food and drink, will be displayed over eight floors in this landmark building,


The experience, which takes visitors through the companies 200-year-old history while also providing a range of food and drink, will be displayed over eight floors in this landmark building.



With a large demand expected from tourists and scotch whisky fans alike, those eager to see the new attraction first are advised to book tickets in advance online.


Barbara Smith, Managing Director of Diageo’s Scotland Brand Homes, said: “Over the past year we have faced unprecedented challenges brought by the Covid-19 pandemic but now we can finally start the countdown to the opening of Johnnie Walker Princes Street.


“We have built an incredibly talented and diverse team who will bring the Johnnie Walker story to life, creating a world-class experience for our guests.

“Johnnie Walker Princes Street will offer something unlike any other visitor experience in Scotland.


"It will be a venue for everyone, whether that’s visitors to Scotland or local people in Edinburgh, Scotch whisky lovers or those savouring Scotch whisky for the first time.

31 views0 comments