A Double Win for Amity Fish!

Peterhead's Amity Fish Company were awarded with the highest honours at the UK Federation of Small Businesses (FSB) event this week. They won the top accolade of FSB Small Business of the Year 2022, as well as Digital/E-commerce Business of the Year 2022. Beating more than 3000 other entrants and dozens of regional and national winners, Amity’s ingenuity and resilience impressed the judges. What a triumph!

Jimmy Buchan, Managing Director of Amity Fish Co.

Amity Fish, led by Jimmy Buchan (famous for starring in BBCs Trawlermen TV series), is a small family-run seafood business on the North West Coast of Scotland. Jimmy Commented:

“I am stunned that our wee business has been crowned FSB’s UK small business of the year. I have worked in the fishing industry for more than four decades, and the last few years have been amongst the most challenging on record. But thanks to the dedication and ingenuity of my team, not only have we made it through but we’re landing new customers... My thanks go to FSB for hosting these brilliant awards, and to all of those people that have given our fantastic products a chance.”

During the pandemic, the business switched from exclusively supplying restaurants and the hospitality trade to delivering seafood products directly to people in their homes. While the company intended to go back to supplying mainly the hospitality sector, their move towards home-delivery during lockdown turned out to be an extremely successful business model. The company went on to invest in a new custom-built website and e-commerce platform that

allows customers to easily land their catch. Thanks to a focus on both quality and convenience, this change led to the business doubling their turnover and increasing their headcount. Not only did this company use great innovation to set up their online shop, but they have also been developing new seafood products that are specifically catered to the public. For example, their breaded scampi, which makes for a quick and delicious meal, has been incredibly popular. The success of their online shop and delivery system is now reflected in how the company took home the Digital/E-commerce Business of the Year award, despite only recently opening their online service to the general public.


Amity Fish's overall win is also a great win for Scotland. First Minister Nicola Sturgeon said:

“Smaller businesses are critically important to our local economies and communities. It is a ringing endorsement of our entrepreneurial spirit that, for the third year in a row, FSB’s small business of the year is based in Scotland. I congratulate Amity Fish Company – a business that rose to the many challenges the pandemic posed, seeking out new opportunities in exceptionally tough conditions. “We are directly supporting small businesses with actions to boost productivity and entrepreneurship through the Scottish Government’s National Strategy for Economic Transformation. “As these awards demonstrate, the Scottish Government is helping make Scotland one of the best places in the UK to start and run a small business through new measures to revitalise town and city centres and regenerate local economies.”

A big congratulations to Amity Fish and all the other small Scottish businesses who took home wins at the FSB Awards. To shop Amity Fish products online, visit https://www.amityfish.co.uk/.

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