Awarding Sustainablity: A deep dive into Frankie's Fish and Chips

In celebration of National Fish and Chips Day, Taste Magazine spoke with Mark Hoseason from Frankie's Fish and Chips about the importance of sustainable fishing and catering to dietary requirements.

As a deep-fried culinary classic that dates back to hundreds of years ago, it is safe to say that fish and chips have stood the test of time, with every town and community having a favourite chippy shop.

Frankie's Fish and Chips is very much one of those favourites. Hailed as the best fish and chips shop in the UK in 2015, it is clear that Frankie's stands out from the pack, but that is merely one of its defining elements. It is also the most northerly fish and chips shop in the UK, based in Brae, Shetland, making it a tourist hotspot, attracting travellers to the mainland fishing village to enjoy some fish and chips.

Speaking of fish, Frankie's is highly considerate when it comes to providing fish that has been sourced sustainably. 98 percent of Frankie's fish and shellfish produce; haddock, mussels, scallops and crab, are procured from stocks accredited by the Marine Stewardship Council (MSC), meaning that they are fished in a way that does not damage the marine ecosystem.

"This is really important to us" says Mark from Frankie's. "By promoting fish procurment in an enviromentally safe and sustainable way, we can ensure the ecosystem will still be around for future generations. At the end of the day, that is what truly matters."

This philosophy extends beyond the fish they use as well. All other food products are sourced locally from Shetland itself and the take-away packaging they provide is free from plastic as well as bio-degradable, further limiting any environmental impact.

Alongside their commitments to sustainabilty, Frankie's also provides an inclusive menu, including vegetarian and gluten-free options, in order to allow a wider audience to enjoy their food.

"I have a gluten-intolerance myself and it can be hard to hard to find places that cater to that in Shetland. As such, at Frankie's, we find it important to cater to as many people as possible."

At the end of the day, Frankie's pride themselves on providing high quality food sourced right from the Shetland isles themself, in an environmentally friendly way.

"While we appreciate the awards we have been given, what really matters is providing fresh, high-quality fish and chips to our customers in a sustainable way. That is what Frankie's means to us."

Taking a trip into Shetland and value fresh, sustainable sourced fish and chips? Then be sure to check out Frankie's, the most northerly fish and chips shop in UK.

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