One of Scotland's leading breweries has launched ‘Proud as Helles’, a new drink that coincides with Pride Month and National Beer Day
Cold Town Brewery - one of Scotland’s leading independent breweries - has joined forces with LGBTQ+ rights charity, Stonewall, to celebrate diversity with a new product launch today on National Beer Day - Tuesday 15th June 2021.
To coincide with Pride month, Cold Town Brewery in central Edinburgh has just released a new limited edition ‘Proud as Helles’ lager as part of its ongoing support for lesbian, gay, bi and trans people across Britain.
As well as raising awareness through this new beer, Cold Town Brewery is making a £2,500 donation to Stonewall. Cold Town Beer is also proud to be part of Stonewall’s Diversity Champions Programme to support its LGBTQ+ employees.
This is the first time that Cold Town Brewery has created a unique lager specifically to celebrate diversity and show its support for the LGBTQ+ community with its own take on Helles style lager.
Chris Andrews, one of the head brewers at Cold Town Brewery, said: “We’re really proud to be working with Stonewall in support of our friends in the LBGTQ+ community and to celebrate diversity during Pride month.
“This is the first time we’ve created a lager specially to mark Pride month, which we think will appeal to everyone."
‘Helles’ lager is a German style that celebrates the light and vibrant flavour of the malt whilst using the traditional noble hop Tettnanger, creating a balance of malty sweetness with notes of citrus, herbaceousness and floral character.
A beer to be enjoyed by everyone, ‘Proud as Helles’ (5.1% ABV) has additions of dark munich malt, which shys away from the traditional hop taste, instead focusing on delectable brioche flavours.
With a hint of spice and citrus garnish, the earthy characters of ‘Proud as Helles’, originate from the traditional noble hop tettnang. This amber beer has a bit more bitterness to help balance the sweetness from the darker malt.
‘Proud as Helles’ will be a treat for fans of the popular Cold Town Lager, as well as craft beer lovers who would enjoy something a little bit different from Cold Town Brewery’s usual catalogue of drinks.
Joe Waterton, Director of Fundraising at Stonewall said: “At Stonewall, we want to live in a world where all lesbian, gay, bi, trans, queer, questioning and ace (LGBTQ+) people can thrive as themselves, wherever they are. We’re grateful to the generous support of Cold Town Brewery, and hope people enjoy their beer in celebration of Pride month.”
Cold Town Beer was first launched in 2018 as a draught beer for beer drinkers. Since then, over 20 different beers have been brewed in the main brewery on Dunedin Street, including pale ales, IPA’s, pilsner, saison & berliner-weisse sour beers.
Cold Town Brewery makes use of Scottish Pale Malt from Crisp Malt in Alloa as the base malt across its range. The barley is 100% Scottish and is sourced from the east coast, which makes it perfect for Cold Town Beer. Crisp Malt work with farmers on long term agreements to support their livelihoods and businesses. The maltings at Alloa date back to the 1890s and so are continuing a long tradition of making malt for Scottish beer production.