The event, backed by the Scottish Government, included brands and wholesalers from across Scotland
The first-ever cross-sector event between Scottish wholesalers and food and drink producers took place last week at Dunblane Hydro.
The event, designed to improve relations between the two sectors, received a positive reception from participants and resulted in 200 business meetings during its duration.
Part of the ‘Delivering Growth Through Wholesale’ programme, which is ran by the Scottish Wholesale Association, Scotland Food & Drink, and Scottish Agricultural Society Scotland (SAOS), the event resulted in over 50 suppliers meet with over 30 wholesale buyers to spark new business ventures and showcase their products.
Brands present,such as Blackthorn Salt, Duncan Farms and Lussa Gin, met with wholesalers from across Scotland, from regional enterprises to national groups.
The programme, designed to better equip businesses within the wholesale industry, is currently worth £1.7 billion to the Scottish economy and is being delivered through the Scotland Food & Drink Partnership’s Recovery Plan which is backed by the Scottish Government.
Colin Smith, Chief Executive at the Scottish Wholesale Association spoke highly of the event, emphasising the positive perception it has received:
“This Meet The Wholesaler event has been the peak of the programme after a series of workshops designed to educate our wholesalers and suppliers on how to work more collaboratively together, by providing them with practical tips, solutions and support."
"We are delighted by the positive feedback received for the programme and event and look forward to building on this success in the future.”