Glenmorangie supports trail of giraffe sculptures in aid of wildlife conservation

Updated: Sep 1, 2021

The sculptures, which will be displayed next summer, will be designed to help the city recover from the pandemic as well as raise funds for wildlife conservation.

Paying tribute to its brand symbol, Glenmorangie will be supporting a trail of giraffe sculptures which are set to take over Edinburgh next summer.

The Highland single malt Scotch whisky will be the official presenting partner of Edinburgh Zoo’s Giraffe About Town trail, in which a herd of more than 40 eight-foot-tall giraffe models will be placed around Scotland’s capital from 1 July to 29 August 2022. Designed to help the city recover following the pandemic, the trail will also raise vital funds for wildlife conservation.

The giraffe has long been a beloved symbol of the Highland Distillery but the species has suffered from serious threats in the wild, from poaching to habitat loss. Numbers have fallen almost 30% in just 30 years, with some populations now critically endangered. To play its part in helping the giraffe, Glenmorangie partnered with the Giraffe Conservation Foundation (GCF) and the Royal Zoological Society of Scotland (RZSS) in 2020 to protect giraffes in the wild and provide a habitat for the animal at Edinburgh Zoo, the first herd being welcomed earlier this year.

Displayed in neighbourhoods across Edinburgh around the city’s festival season, each model will be designed and decorated by artists and communities to celebrate Edinburgh’s heritage and cultural diversity. As the trail’s official presenting partner, Glenmorangie will also support a series of events for adults celebrating the giraffe, to be held at Edinburgh Zoo.

Thomas Moradpour, President and Chief Executive of The Glenmorangie Company, said: “Our whisky owes its delicious taste to our giraffe-high stills, so we are committed to helping conserve this endangered animal for the future. Through our conservation partnership with GCF and RZSS, we are delighted to support Edinburgh Zoo’s Giraffe About Town trail around Edinburgh, where we have our head office. I look forward to enjoying the sculptures and events next summer, as we do all we can to celebrate this magnificent creature and raise awareness of its plight.”

David Field, RZSS Chief Executive, said, “Following a wonderful welcome for our real-life giraffes in their new hilltop home at Edinburgh Zoo, we are delighted Glenmorangie will be supporting our wildlife conservation charity as we inspire local people and tourists to fall in love with Edinburgh all over again. After the immense challenges we have all faced over the last year, Giraffe About Town will encourage people to get out about town and explore these beautiful sculptures while supporting the recovery of our city and helping to protect animals in Scotland and around the world.”

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