Leading Scottish distillers Eden Mill have opened their biggest store to date in Glasgow’s Silverburn, following the success of their Christmas pop-up store in the shopping centre. The 1,900 sq ft store stocks Eden Mill’s premium range of craft spirits, beers and merchandise, from award-winning gins to single malt whisky.
Eden Mill of St Andrews are pioneers in the drinks industry and one of the UK’s fastest growing companies. Using local ingredients and botanicals sourced from the Fife coastline, Eden Mill celebrate the best of old and new, combining traditional distilling processes with an experimental approach, to create the ultimate ‘taste of St Andrews’.
Situated on the historic site of the Seggie Distillery, run by the Haig family until 1860, Eden Mill were Scotland’s first single site brewery and distillery and the first to make spirits in the region for 150 years. In 2015 they created their famous ‘Love Gin’, one of the UK’s first and most successful ‘pink gins’ and since then have continued to push boundaries. They broke world records in 2018 for the auction of their inaugural Single Malt for £7,100 and have become market leaders in trends and development.
Eden Mill are universally recognised for their craft, collecting accolades including Gin of the Year at the Scottish Gin Awards in 2018 for Original Gin, Best Brand Experience in 2020 for their virtual tastings and Silver at the London Spirit Awards in 2021 for Distiller’s Choice Oak Old Tom Gin, Original Gin and Love Gin.
At the new flagship store, customers are welcomed on an immersive in-store shopping experience to smell and touch the botanicals which feature in each of the gins, and Eden Mill’s expert brand ambassadors are on hand to help find the perfect match for every taste whether a gin novice or enthusiast.
Euan Kinninmonth from Eden Mill said: "We are delighted to open the doors to our new flagship Eden Mill store in Silverburn, joining a host of brilliant premium brands in the centre. The shop brings a taste of St. Andrews to Glasgow, as we eagerly anticipate the opening of our £10m carbon neutral distillery next year. The shop joins our store in St. Andrews as a hint of what’s to come from our distillery, and for customers it's one step closer to the real thing, as they can come inside, discover our story, taste our drinks and even discover how they are made.”
Later this summer the store plan to introduce customers to Eden Mill's renowned and popular gin tasting experiences, with a dedicated room in the store for group tastings.
"We believe this multi-sensory experience is important to the customer returning to shopping centres and high streets across the UK, particularly in a post-covid world when consumers are used to shopping online." explains Euan, "We love having the opportunity to talk with customers and send them home as ambassadors for the Eden Mill story.”
David Pierotti, General Manager at Silverburn said: “We’re always looking for innovative and exciting brands, and we are so pleased to have Eden Mill open their flagship store at Silverburn. Our customers love independent Scottish brands and the team at Eden Mill are so enthusiastic about building a special experience into the customer journey, making them an excellent addition to the line-up at Silverburn.”
Having firmly re-established the art of distilling in St. Andrews after 160 years, in 2021 Eden Mill are laying strong plans for its future, starting development on an £10 million venture to create one of Scotland’s first ever carbon-neutral single malt whisky distilleries. Eden Mill expect over 50,000 visitors a year to walk through the doors of their new distillery and visitor centre, which overlooks stunning views of the Eden Estuary, right up to St Andrews’ famous Old Course.
The brand’s commitment to sustainability doesn’t end here either, with the development of a new crystal cut glass bottle design, Eden Mill are moving away from their traditional ceramic bottles and reducing waste with a lighter, more easily recycled product St Andrews and Scotland can be proud to call their own.
Eden Mill Silverburn is open Monday-Friday, 10-8pm. Discover more about the distillers and their carbon neutral distillery plans at edenmill.co.uk