Fochabers Ice Cream Parlour in Fochabers, Moray has once again struck gold for the fourth time for their chocolate ice cream at the National Ice Cream Championships 2021, which is run by the Ice Cream Alliance (ICA). This ice cream competition is the most prestigious in the country and has been running for 76 years.
The ice cream establishment based on Fochaber's High Street has won the award for best chocolate flavour four times now, the last time was in 2018, and for a parlour which opened 11 years ago, this is impressive.
Sheila Gray, owner of Fochabers Ice Cream Parlour and pictured above holding her trophy, said; “We are so excited to have won – especially during these tough times. We’ve been closed for four months this year and we were shut for four months last year too. But this gives us a massive boost and its good for the staff - I have a great team - and good for the village.”
Zelica Carr, ICA CEO commented; “Congratulations to Sheila and her team. There was very stiff competition in this category so to win Gold is a big achievement – and to have won this award four times is unheard of.”
The championships are typically hosted during the Ice Cream and Artisan Food show in Harrogate; however, the show this year was cancelled due to the pandemic, and the board decided to host it virtually in order to continue to promote and keep morale up within the industry. There are thirteen categories including National Ice Cream Champion – which Mancini of Ayr won with their vanilla ice cream - and Best of Flavour, awarded to Pinks Parlour ltd for their pistachio flavour. There are also flavour categories including chocolate, which Fochabers Ice Cream Parlour won, toffee and an Alternative Class which Pinks Parlour ltd won again with their vegan piña colada. Within the flavour categories, there are gold, silver and bronze awards, as well as a list of those who received a merit of recognition for their ice cream contribution.
Zelica Carr mentioned; “The ICA decided that despite lockdowns and severe restrictions on trading we needed to show our sectors resilience by continuing with these annual awards. I want to thank all those who entered and our dedicated panel of judges who tasted the entries and selected winners in a socially distanced and Covid secure procedure at our head office.”
The ICA have launched a Great British Ice Cream Staycation in order to support the ice cream industry as it recovers from the Covid-19 pandemic. They have produced a free DIY promotional toolkit for parlours and ice cream trucks to use and make the most of this summer. The toolkit includes social media ideas, press release templates for local media to use, point of sales materials and more.
The industry has been hit hard and customers are encouraged to keep their local economy going by visiting and eating at all these yummy ice cream establishments who normally make their creamy delicacies by hand. If you are fortunate enough to be in the area, make sure to pay a visit to Fochabers Ice Cream Parlour and try their chocolate flavour.