New food & drink ambassador programme launched

Updated: Sep 17, 2021

The programme launch, held at Bonnie & Wild's Scottish Marketplace, was Scottish tourism's first event in 18 months and was attended by Taste Magazine.

A new programme which will place food tourism at the heart of the recovery of Scotland’s tourism and food and drink sectors has launched, with the appointment of 25 Regional Food Tourism Ambassadors, each of whom will play a key part in raising Scotland’s profile as a global food tourism destination.

The programme was officially launched by Mairi Gougeon, Cabinet Secretary for Rural Affairs and Islands who paid tribute to the resilience and determination of Scotland’s food and tourism sectors in finding new and innovative ways to capitalise on the pride and passion that exists within the sectors to promote recovery and put every region in Scotland on the map.

Commenting on the programme Mairi Gougeon said: “I am delighted that Scotland’s food and drink ambassadors have been appointed. They will play a key role in supporting food tourism to become a sustainable and important contributor to local economies."

“The 25 ambassadors, who all work in and share a passion for the industry, puts every region in Scotland on the map, showcasing to visitors and tourists alike the exceptional and varied food tourism experiences available across the country. Their work and expertise, against the backdrop of major challenges to the sector from Brexit and the pandemic, will raise Scotland's profile as a food tourism destination and help rebuild our food, hospitality and tourism industry.”

Held at Bonnie & Wild’s Scottish Marketplace, the official launch was Scotland’s tourism industry’s first event since March 2020 and saw a Chef demonstration by Scotland's National Chef, Gary Maclean who also runs Creel Caught at Bonnie & Wild. Hand dived scallops with Stornoway black pudding. Who could resist?

The ambassador programme will play a key part in delivering some of the strategic aims and ambitions laid out by Scotland’s Food Tourism Action Plan - which launched in 2018 - and will boost entrepreneurial activities and change as both sectors aim to recover from the pandemic.

Fiona Richmond, Head of Regional Food, Scotland Food & Drink said: “The Regional Food Tourism Ambassadors are a shining example of excellence across the food, drink, hospitality and tourism industries and we are incredibly proud to now have 25 Regional ambassadors who are bursting with talent, enthusiasm and a spirit of working together to bring the programme to life and drive recovery.

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