For the first time ever, Scotland's food and drink industry will have access to the industry's latest trends, research, consumer insights, and marketing innovations, as the Scotland Food & Drink Partnership launches their new collaborative research service The Knowledge Bank.
The Knowledge Bank is a key initiative from the Scotland Food & Drink Partnership’s Recovery Plan - which is supported by the Scottish Government to the tune of £10 million - and will offer free access to a range of reports, events, and bespoke insights to all Scottish food and drink companies.
As the industry begins to rebuild after a catastrophic 18 months for many, the new insights service will play a pivotal role in helping Scottish food and drink businesses, of all sizes and across all sectors, use market insight and intelligence to help differentiate their offerings in the global marketplace. Businesses will have access to the latest resources available across the whole Scotland Food & Drink Partnership, as well as new research commissioned by The Knowledge Bank.
Amanda Brown, Project Director at The Knowledge Bank, said: “The Knowledge Bank offers a collaborative and focused approach to delivering real value to businesses. Our first twelve months will include a programme of sector and market specific webinars and reports alongside some deep dives into the big opportunities in e-commerce, sustainability and the rise in consumer demand for healthy products. As well as our own bespoke commissioned research we will be working in partnership with intelligence companies such as IGD, Kantar WorldPanel and Nielsen. We will be looking at market opportunities both here in the UK as well as in key and emerging export markets."
“We will be accessing data, research and intelligence from domestic and international markets and, for the first time, analysing, disseminating and supporting businesses to turn this insight into action," she continues. "This presents invaluable access to a wide range of reports and knowledge that would previously have been financially prohibitive to source for many small to medium-sized companies working in the industry.”
Rural Affairs Secretary Mairi Gougeon comments: “Scotland’s iconic food and drink industry has seen phenomenal growth over the last decade and it continues to play a key role in our economy. Scottish food and drink producers have rightly earned a national and international reputation for quality and provenance at a time when consumers are increasingly interested in how their food is produced. As we emerge from the pandemic the sector needs to grow back stronger and greener. Understanding the opportunities that are out there and having a deep understanding of the consumer trends that are here to stay is essential to sustainable business growth and future-proofing the sector which is also a major employer, often among rural communities."
The Knowledge Bank will use the Scottish Government's Recovery Plan investment to help drive strategic planning and guide better informs business decisions, putting Scottish food and drink producers and firms in an ideal position for growth. For further information on The Knowledge Bank, please visit: https://foodanddrink.scot/the-knowledge-bank/