Scottish-grown AVA Strawberries to hit UK supermarkets

The start of strawberry season has been delayed by a few weeks due to the recent poor weather however this week over 74 tonnes of premium Scottish-grown AVA strawberries will hit the supermarket shelves across the UK. AVA Berries expect to grow a further 1,500 tonnes of their juicy strawberries this summer. AVA Berries offer only the berry best flavour, sweetness, and quality. Grown by an exclusive group of growers based across the north-east coast of Scotland, Perthshire and Fife because of the ideal micro-climate for producing the perfect strawberry with its warm days, cool nights, and just the right amount of daylight hours. They were the first brand of strawberries to be sold in the premium lines of UK supermarkets.

Jill Witheyman, Head of Marketing at AVA Berries commented: “Scotland produces the finest strawberries in the world and the news that top quality AVA strawberries are readily available from supermarkets across the UK from this week is welcome.” AVA strawberries are specially selected for their exceptional appearance, flavour, and texture, and have been grown with sustainability in mind. They also have a longer shelf life, so consumers can take their time to enjoy these exceptional berries.

Jill continued: “Last year was a record season for AVA Berries and we’re projecting a 30% increase in volumes grown in Scotland this summer to keep up with the demand. We’re finding that consumers are seeking out top quality berries more than they did previously, and are enjoying our AVA strawberries in different ways, whether that is in a salad or a cocktail – or simply straight from the punnet as a healthy snack.

Packed with vitamins, fibre, and antioxidants, strawberries are the perfect summer snack. They're also one of the best natural sources of Vitamin C, known to help support a healthy immune system.

AVA strawberries will be available in Aldi’s Specially Selected, Morrison’s The Best, Co-op's Irresistible, and Sainsburys’ Taste The Difference ranges from this week. Consumers are urged to check the little white label on the punnet, which shows the variety of strawberries and where they were grown in Scotland.

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