Updated: Jun 7
Over 100 independent restaurant owners are believed to be fed up of paying commission rates of up to 35% to delivery apps have now registered with the Secret Takeaways platform to drive business directly to their door and form a united front against third-party delivery companies.
The Coronavirus pandemic has changed the landscape of takeaway food with high-end restaurants joining the scene and existing takeaways revamping their offering; and lockdowns expediting a shift in consumer consciousness toward spending locally with independent businesses. However, most consumers are unaware when they order from their favourite local restaurant through one of the big apps that, in a up to third of their money is siphoned off to cover fees. Many also don’t know that it’s usually cheaper to order from a restaurant directly, as prices are often higher on delivery apps in order to justify the hefty commission. Secret Takeaways offers a platform that links the hungry consumer with their local restaurant’s ordering system. The user experience is at the heart of the platform, turning food ordering from an endless scroll to a journey of discovery that encourages engagement between the restaurant and the customer. The customer can search by location and category and view a variety of takeaway and 'at home' options.
Clara Gomes (pictured above), the community manager at Secret Takeaways said: “Our listings aren’t just bland menus, they tell the brand’s story and showcase their offering making the ordering process a much more human experience. For example, one of our member restaurants, The Pakora Bar, is run by three brothers who want to share their mother’s cooking with the city they love. Other apps also won’t tell you that when you order directly from The Pakora Bar, it’s 15% cheaper.” "The big three delivery apps compete with each other for the consumer’s attention. They spend a fortune to acquire customers and it’s a race to the bottom. We don’t have Snoop Dogg onboard and can’t compete with them on ad spend, but we aren’t trying to. We’re equipping restaurants to compete with them and our message is clear – save money and support local, it’s a win-win.” The platform launched in Edinburgh today and is rolling out to cities across the UK in the coming months with international markets in the pipeline for 2022.
You won’t find Nando’s or McDonalds on Secret Takeaways. It is a place for independent brands that have their own ordering processes. They have partnered with some of the best brands in Edinburgh including Civerinos, Bross Bagels, Chop House, Lioness of Leith, Luxford Burgers and about 100 other great Edinburgh restaurants, many of whom consumers might not have discovered yet.
What independent businesses in the Secret Takeaways community are saying: Bross Bagels: “Supporting Local has never been more important. If the pandemic has taught us anything; it's that we are STRONGER TOGETHER, so teaming up with such an incredible list of Edinburgh's top independent foodie spots for the Secret Takeaway is exactly how we want to enter the new world. And being able to offer direct delivery is such an incredible feeling - knowing that our bagel lovers are able to FILL THEIR HOLE as intended.” Hurly Burly Brewery: “We are a very small microbrewery - more like a nano or pico brewery actually. We only sell our beers locally and benefit specifically from direct orders. We like our customers to know about us and the beers that we produce, the local provenance of the ingredients and the care taken in the brewing process so particularly enjoy it when customers seek us out and when new customers discover us.” Burger Mama @ Lioness of Leith: “We do not like the commission that some apps demand. We believe our product travels well, but we do not always get the consistent delivery times to ensure the customer receives the best experience. We hope to launch our own delivery service some day in the not-too-distant future, in the meantime, with the warmer and hopefully drier months ahead, we feel a direct order / collection from us, provides great value and a better customer experience. We also hope to launch new takeaway specific premises very soon."
You can visit Secret Takeaways here ... get ready for a journey of discovery!